Privacy policy

Last updated: September 9, 2025

Hope For Dogs operates this store and website, along with all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Hope For Dogs is powered by Shopify, which allows us to provide the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase or other transaction, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described here.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies, relates to, or can reasonably be linked to you or another person. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably be used to identify you. Depending on how you interact with the Services, where you live, and what applicable laws allow or require, we may collect or process the following categories of personal information, including inferences drawn from this information:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
  • Account information including your username, password, security questions, preferences, and settings.
  • Transaction information including the items you view, place in your cart, add to your wishlist, or purchase, as well as items you return, exchange, or cancel and your past transactions.
  • Communications with us including any information you include in communications with us, for example when you send a customer support inquiry.
  • Device information including details about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information about how you interact with the Services, such as how and when you access, browse, or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to support or enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges, and other transactions, create, maintain, and manage your account, arrange for shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased, added to your cart, or viewed, as well as other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone else.
  • Communicating with You. We use your personal information to provide customer support, respond to your inquiries, deliver effective services to you, and maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, consistent with this Privacy Policy. These circumstances may include:

  • With Shopify, vendors, and other third parties that perform services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you for purposes of showing you targeted advertisements and marketing based on your online activity with different merchants and websites.
  • When you ask us to share information, direct us to do so, or otherwise consent to our disclosure of certain information to third parties, such as for shipping products to you or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction, such as a merger or bankruptcy; to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce any applicable terms of service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify and certain third parties that may be located in countries other than the one where you live, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights over the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and any other applicable terms and conditions. We do not guarantee and are niet verantwoordelijk voor de privacy of security van dergelijke sites, inclusief de nauwkeurigheid, volledigheid of betrouwbaarheid van om het even welke informatie die daarop wordt gevonden. Informatie die u verstrekt op openbare of semi‑openbare kanalen, inclusief informatie die u deelt op sociale netwerkplatformen van derden, kan zichtbaar zijn voor andere gebruikers van de Services en/of gebruikers van die derdenplatformen, zonder beperking met betrekking tot hoe die kan worden gebruikt door ons of door een derde partij. Onze opname van dergelijke links impliceert niet, in zichzelf, dat we inhoud van die platforms of de eigenaars of exploitanten daarvan (onze) goedkeuring geven, behalve indien zodanig op de Services wordt vermeld.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please understand that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you avoid using unsecure channels to send sensitive or confidential information to us.

How long we retain your personal information depends on several factors, including whether we need the information to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes, or to enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as allowed by law.

  • Right to Access / Know. You may have the right to request access to personal information that we hold about you.
  • Right to Delete. You may have the right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal information or to opt out of the processing of your personal information for purposes considered "targeted advertising," as defined under applicable privacy laws.
  • Managing Communication Preferences. We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non‑promotional emails, such as those regarding your account or orders you have placed.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

  • Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request within the time period required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority in the UK, as applicable, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. When we make changes, we will post the revised Privacy Policy on this website, update the "Last updated" date, and provide any notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at contact@hope-for-dogs.com. For purposes of applicable data protection laws, we are the data controller of your personal information.